Friday, July 15, 2016

Project “IT’S BIG IT HAS NEVER BEEN SEEN BEFORE” Just another sweet coated name for Gambling



Author Reference
Lango, B. (2016). Project “IT’S BIG IT HAS NEVER BEEN SEEN BEFORE” Just another sweet coated name for Gambling. Intel Fire Group of Companies Blog. Nairobi, Kenya. July (15).
 
Most probably you must have heard these words a thousand times this week in all media outlets in Kenya with the mainstream media leading the cue. Of course, “IT’S BIG…” is no doubt the new phenomenon and its choreography of targeting the youth makes it above the rest when it comes to gambling 101. Stories and stories have been told of people gambling their future and the future of their generations away but that was before the coming of the words “IT’S BIIIIG…” now the stories will probably change to people and especially the youth gambling their peace of mind, their sole and self-belonging away is search of happiness. The world casino directory which is world largest directory on gambling 101 places Nairobi at the first position in Gambling Kenya. With the directory being updated last in 2015 it lists Nairobi as having 18 gambling facilities, of course before the coming of “IT’S BIG…”

Since today it is about things BIG, the world’s biggest dictionary defines gambling as an action of an individual taking risky action in the hope of a desired result. From the look of it even the world’s largest dictionary is yet to update its definitions and the word gambling would then be something like: An action of an individual (not a robot or machine) taking risky action in the hope of gaining monetary and material reward for a better life. This simple definition can be brought closer home to your living room when you replace the individual aspect with your son or daughter, husband or wife, or a close friend and you realize how real gambling is leading the minds of young and old alike away from this country to nearby countries as they spend the money they intend to earn before earning it. A game that was initially left to the rich in the society with ambitions of reducing their richness prowess, gambling has metamorphosed with the development in technology. You no longer need to visit casinos; neither horseracing tracks nor the sports-betting parlours to gamble as this palliative activity is now at your fingertips no wonder they advise that you let your fingers do the gambling. In gambling everybody is a winner so they say but this is the exact opposite as everyone is a loser until one is declared big loser among losers. Just like drug abuse, gambling also leads to addiction and a person with such an addiction can go on a gambling craze where they view anything and everything inform of an opportunity to becoming a millionaire. And just like alcohol abuse is prohibited to under-18 years old it will be prudent for gambling to be prohibited for the same age bracket and further dare suggest that it be prohibited to any married couple without the consent of the other.

As you take time to gamble after reading this extract assess whether you are rich enough and have the urge to reduce your richness or are you are poor enough to auction your sole. Gambling is not for the faint hearted so they say but also remember that the brave individuals also have a heart and gambling is not one of its destinies. Remember today “IT’S BIG, IT’S BEEN SEEN BEFORE”, tomorrow it will be “YOU WERE BIG, YOU WERE HEARD BEFORE”

The writer is a PhD Generalist in Service Delivery and Project Management and A lecturer at JKUAT, Kenya

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